There's a moment in every brand project where communication either clicks or breaks down. Usually, it happens when reviewing designs.

Traditional design reviews—PDFs via email, static mockups in presentations—create distance between intention and interpretation. A client sees a logo at 2x scale in a deck and imagines it differently at actual size. Feedback loops stretch across days. Revisions multiply because context gets lost in translation.

Figma changed this dynamic entirely. Not because it's a design tool, but because it's a collaboration platform that happens to be excellent for design.

When we bring clients into Figma, they see designs in real-time, at actual scale, in context. They can click through prototypes. Leave comments directly on specific elements. Watch as we make adjustments live during review sessions. Suddenly, feedback becomes specific: "Can we try the navy version on this slide?" instead of "I'm not sure about the color overall."

This transparency builds trust. Clients aren't waiting for the next revision—they're part of the revision process. They understand why certain design decisions work (or don't) because they can see alternatives immediately. The back-and-forth that used to take a week now happens in an hour.

More importantly, it produces better work. When clients are engaged in the process, they push us harder. They catch edge cases we missed. They bring institutional knowledge about their brand that only emerges in real-time conversation.

The best brand work happens in collaboration. Figma just makes sure we're all looking at the same thing.