OUr Work
Building Community Before Opening Day
From “coming soon” to a trusted, full-service veterinary practice
Celina Pet Clinic & Surgical Center faced a unique challenge: how do you establish trust and attract clients before the clinic even opens its doors? In a competitive local market with long-standing veterinary practices, a “coming soon” clinic risks being dismissed as untested or unknown. The brand and website needed to communicate professionalism, compassion, and stability—convincing pet owners to book appointments and spread the word without any track record yet.
We developed a comprehensive brand and digital presence designed to inspire confidence from day one—and even before.
Our approach focused on creating a welcoming, trustworthy brand that would resonate with pet owners from the very first touchpoint:
Color Palette: Soft, trustworthy blues and greens balanced professionalism with warmth.
Typography: A clean serif + sans-serif system conveyed credibility and friendliness.
Logo: Designed for flexibility and memorability across signage, digital platforms, and print.
Every element was crafted to address the unique challenge of launching a veterinary practice without existing reviews or reputation:
Tone: Compassionate and reassuring, designed to overcome skepticism about a new provider.
Positioning: Highlighted the staff’s prior veterinary experience, ensuring families felt safe choosing a new clinic.
Community Commitment: Messaging reinforced that Celina is a hometown clinic invested in local pets and families.
A new veterinary clinic needed to build trust and capture clients before opening day.
Our strategic approach balanced immediate conversion goals with long-term brand building:
Navigation: Clear menus for Services, About, New Clients, and Contact ensured immediate clarity.
Call-to-Action Buttons: Consistent, easy-to-find CTAs (“Book Now,” “Join Our Waitlist”) encouraged action even before opening.
Scheduling Ease: Integrated online booking/waitlist forms captured demand and built the clinic’s client base ahead of launch.
Mobile Optimization: The site was built to load fast and perform smoothly on mobile searches like “vet near me.”
To compensate for the lack of history, we designed trust signals that could work from day one:
Hometown Values: Emphasized the founder's veterinary expertise and commitment to the Celina community as a hometown practice built on care and trust.
Community Engagement Section: Space on the site reserved for partnerships, adoption events, and press mentions as they roll in.
The brand and website allows Celina to start attracting attention and inquiries before opening.
Early CTAs and booking tools capture client leads and build a pipeline of first appointments. The professional online presence positions the clinic as established and trustworthy, despite being brand new. Celina is set to open its doors with momentum—a reputation for professionalism seeded online.
